About us » Philosophy


To be the leading socially responsible investment holding company in a diversified 2030 economy of the Kingdom of Saudi Arabia.


To create value for our long-term partners, shareholders, and the local community.

To offer the highest level of commitment to our customers and our long-term global partners in Automotive, Marine and Toys trading businesses.

To deliver a benchmark in real estate development in our region.

To participate in new sustainable investments in support of KSA vision 2030.

To develop best internal business practices, while emphasizing training and career development, and fostering a culture of integrity and high performance.

To build social responsibility and support community service programs in cooperation with H.E Hassan Abbas Sharbatly Foundation.