DUCATI Showroom & Service Center Grand Opening in Riyadh: Ignites Passion Among Motorcycle Enthusiasts
Last Thursday marked a significant moment for motorcycle enthusiasts in Saudi Arabia as the Ducati Showroom and Service Center celebrated its grand opening in the heart of Riyadh. The event, attended by a vast assembly of Ducati fans and prominent influencers, coincided with the unveiling of Ducati’s latest lineup of motorcycles, showcasing the brand’s commitment to style, sophistication, and performance.
Mohammed Ammourah, Chief Operating Officer of the Trade Cluster, expressed the company’s enthusiasm for contributing to the dynamic motorsports landscape in Saudi Arabia.
“We are proud to contribute to the enhancement of this thrilling sport in the Saudi market, working hand in hand with the government to elevate its status and popularity.”
Ammourah emphasized Ducati’s unique position, stating, “Ducati, with its iconic brand values of Style, Sophistication, and Performance, is not just a motorcycle – it’s a lifestyle. Tonight, as we unveil this Ducati exhibition, we solidify Ducati as more than a mode of transportation; it’s an embodiment of passion, precision, and panache.”
In line with their commitment to extending beyond the showroom floor, Ammourah announced the launch of the first official Ducati Owners’ Club in Saudi Arabia, providing enthusiasts with a platform to share their love for the Ducati experience and build a community of like-minded individuals.
Francesco Milicia, Vice President of Ducati, shared his optimism about the collaboration with Samaco Marine and Power Sports and the potential of Ducati in Saudi Arabia. “I am very confident that this is an important milestone in the opening of DUCATI Riyadh. We will start to understand what the potential of DUCATI is here in such an important country like Saudi Arabia.”
Milicia outlined Ducati’s strategy for expansion in the region, stating, “We are not in a hurry, of course. We will follow the development of the market, and our focus is on Jed & Ryd. We want to provide the best service and best experience to our clients.”
Michele Savini, Regional Manager of Ducati, expressed satisfaction with the growing relationship between SMP and Ducati. “We have established really good relationships; we are putting bricks to build a bright future and a big house. We are a family, and we are doing great things step by step, and this one is a good example.”
Oleg Snagovskiy, Power Sports Director, expressed his excitement about the changing landscape and the commitment to customer satisfaction. “My feeling is that we are changing, and we are changing for good. I’m very happy that we did this event. We opened the showroom, and we let people touch the product, which is outstanding, and 1 hope that we will have.”
Snagovskiy added, “We are working closely to make our customers happy, and there are a lot of things to do to improve, but we are working on it. We’ll do our best for people to trust us first of all.”
The grand opening of the Ducati Showroom and Service Center in Riyach marks the growth of a promising partnership between Samaco and Ducati, aiming to establish Ducati as the leading bike brand in the Saudi market. The event not only celebrates the opening of a showroom but also the boundless possibilities that lie ahead for Ducati enthusiasts in Riyadh and across the kingdom.
